Digital Lit Post #6

Blog: The Truth About Cars
Who is writing?
"The Truth About Cars provides no-holds-barred, take-no-prisoners automotive news. reviews and editorials. Our writers call it like they see it, and pull no punches. We also provide a comments section for readers to voice their informed and passionate opinions in an atmosphere of mutual respect." "Back in the day, Robert Farago was a freelance writer living in the UK. After Autocar blacklisted the auto writer for slating then Editor-In-Chief Steve Sutcliffe (for boasting about driving a Lamborghini with his eyes closed), Farago started posting rants on www.pistonheads.com. Despite (or because of) Fahrenheit 451 temp replies, he created a regular series called “The Truth About Cars.” When Farago moved to the U.S., he started TTAC.

In 2009, Robert Farago left The Truth About Cars, leaving then-Managing Editor Edward Niedermeyer “at the con.”"

Who is reading?
The readers are people that want to know the latest information about cars whether it be about the improvement on the BMW M5 or how the collapse of GM happened, it is all car related threads.

What kind of language is used? Why?
The tone in completely care related however there is some new internet terminology in their posting rules that I found quite funny stating, "1. No flaming the website, its authors or fellow commentators. “Flaming” means personally insulting. For example, you are free to suggest that a TTAC editorial should consider Toyota’s green policies, but you are NOT free to say “we’ve got it in” for domestic automakers (or anyone else). You are free to argue that a reviewer should take the new Jeep Patriot off-road, but you are NOT free to call the writer biased or unfair. You are free to say Ford makes reliable vehicles, but you are NOT free to diss a commentator’s personal history of unreliable Fords.

2. No trolling. “Trolling” means making comments deliberately designed to encourage flamers. For example, you are free to suggest that TTAC should consider Toyota’s green policies, bit you are NOT free to say “Toyota’s a bunch of lying scumbags.” You are free to argue that a reviewer should take the Patriot off-road, but you are not free to say “anyone who doesn’t take a Jeep off-road is a wimp.” You are free to say Ford makes reliable vehicles, but you are not free to say “people who don’t love Fords are lousy drivers.”"

What kind of "look" is used? Why?
The look is clean and right to the point. You have the hot new articles talking about the new big news of anything car related. There are many different sections to browse from news to car or product reviews, there is even a pod cast section so that anyone can listen to the very important press conference. You can even get the latest and greatest about any vehicle by searching by make and model, making it extremely easy to find what your looking.

What is the length of the average post? Why?
The articles vary in size, they can be anywhere from one paragraph just getting to the point or 20 paragraphs with pictures to talk about what the new and what you are seeing the pictures. Regardless of the lengths, the post are very informational and it really shows that the authors are trying to get all the important details in on the topic.